In response to the client’s desire for their stand to be ‘bold’ creative and high-end’ the Collins Winning Team designed and delivered one of the most aesthetically pleasing stands at ICE 2017.

Featuring two large LED videowalls, a live host and dealers, professional baristas and colour changing meeting rooms, the stand promoted interaction between Asia Gaming’s brand ambassadors and delegates. Guests were able to sample Asia Gaming’s product suite; that puts the excitement of live gaming into the hands of the player, and to learn more about why Asia Gaming is becoming such a force within the sector.

A key design feature was the visual layering that added excitement and drama to the space; a particular challenge was the innovative form of the overhead canopy that appeared to defy gravity.

We look forward to working with Asia Gaming again at ICE 2018.

  • Client

    Asia Gaming

  • Expo

    ICE Totally Gaming 2017

  • Location

    London ExCel

  • Size


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