Raising awareness and excitement of John Lewis’ new collections

Collins Winning is delighted to have designed and delivered the backdrop for John Lewis’ A/W 2016 Press Day – a biennial event tasked with raising awareness amongst the influential fashion press of the new labels, trends and designs being introduced to John Lewis’ stores and online and mobile platforms.

Located in their flagship Oxford Street store, much of the work was carried out overnight to minimise disruption during opening hours. Over 95 journalists attended the event, resulting in a high level of positive media coverage.

  • Client

    The John Lewis Partnership

  • Expo

    Spring Summer 2016 Press Day

  • Location

    RCA London

  • Size

    400m2

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