Immersive and engaging visitor attraction for one of the world’s most renowned brands.

Collins Winning delivered this 1,500sqm Visitor Attraction / Brand Experience at Mercedes-Benz World, Brooklands. Packed with hands-on experiences for all ages, ‘Driven: Icons and Innovation’ looks at the future of automotive progress through the eyes of Mercedes-Benz.

Among the innovative attractions are; an inflating airbag wall that reveals key Mercedes-Benz safety stats; a Future Fuels section as well as a hands on Design Studio enabling budding designers to design their own Mercedes Benz car. Aspiring racing drivers can also test their mettle in a Virtual v Reality Challenge and ‘race’ against 13-times Grand Prix winner David Coulthard.

Driven is open to the public seven days a week and is free to enter.

  • Client

    Mercedes Benz UK

  • Expo

    Mercedes Benz World

  • Location

    Brooklands, Surrey

  • Size

    780m2

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